Stories of Uncommon – Will Alexander, VP of Enterprise Operations & CIO, Benevis

At Retained, we love shining a light on leaders and organizations who redefine what it means to be uncommon. One inspiring example is Benevis, a dental practice management service to nearly 120 offices across the country.

While many dental organizations shy away from Medicaid, Benevis has built its entire mission around serving those who rely on it most. To put that into perspective, only 18% of dentists in the U.S. see more than 100 Medicaid patients a year. At a single Benevis clinic, that number is met—and often exceeded—in just one week. Their commitment is not only impressive, it’s transformative. Every day, their teams provide access to quality dental care for children and families who might otherwise go without. It’s purpose in action, and it’s changing lives, one smile at a time.

“Our organization is unique because we do what most dental organizations do not want to do.  We offer healthcare to underserved families.  Only 18% of dentists in America see more than 100 Medicaid patients per year.  We easily see more than 100 Medicaid patients in a week at one of our clinics.” – Will Alexander, VP of Enterprise Operations & CIO

Behind the scenes, Will embodies that same spirit of uncommon leadership. His influence reaches far beyond IT. He’s stepped in to run the call center, lead facilities and procurement, and even oversee the orthodontics business line for more than two years. For Will, leadership has never been about titles or boundaries; it’s about stepping up where he’s needed most and leading with empathy, adaptability, and a relentless drive to serve.

It’s leaders like Will and organizations like Benevis that remind us what it truly means to lead with purpose, courage, and heart. Will models a leadership style grounded in empathy, accountability, and a deep sense of purpose, understanding that every decision made behind the scenes ultimately affects the patient experience and the communities Benevis serves.

That is what being uncommon, on purpose is all about.